Account value
Social Media Value Calculator: What Your Account Is Worth
There is no official account value and no standard sale price. But the money your account can earn is not a mystery — it is platform pay rates times your reach. Here is that maths for every platform, in one place.
The short answer
Type "social media value calculator" into Google and you will find pages that pin a dollar value on your account. None of them are official, because accounts are not traded at a fixed price. What you can calculate honestly is the thing buyers and brands actually care about: what the account earns in a normal month. That is monthly platform pay plus sponsored-post income.
The monthly money, platform by platform
These are the pay bands behind the free money calculators — baseline rates before niche and audience adjustments, applied to 100,000 monthly views:
| Platform | Pay rate | Monthly at 100k views |
|---|---|---|
| YouTube (long-form ads) | $1.20–$8.00 per 1,000 views | $120–$800 |
| TikTok Creator Rewards | $0.40–$1.20 per 1,000 views | $40–$120 |
| YouTube Shorts | $0.02–$0.15 per 1,000 views | $2–$15 |
| Facebook Content Monetization | $0.30–$4.00 per 1,000 views | $30–$400 |
Missing from that table on purpose: Instagram and Vimeo pay most creators nothing per view, and Twitch ad rates depend on ad minutes, not views. For those two, the money comes from sponsors and subs — what a Twitch sub is worth covers the second part.
Sponsored posts: the other half of your value
For most mid-size accounts, brand deals pay more than the platforms do. Typical sponsored-post rates are priced per 1,000 followers:
| Platform | Per 1,000 followers | At 100k followers |
|---|---|---|
| TikTok | $10–$50 | $1,000–$5,000 |
| $6–$30 | $600–$3,000 | |
| Twitch | $8–$40 | $800–$4,000 |
| $4–$18 | $400–$1,800 |
Those rate cards assume one sponsored post. Whether a brand reaches the top of the range depends on proof: an engagement rate above about 3% and an audience story they can verify. Our guide on pricing sponsored posts covers how to quote.
Your niche and audience move the number
The same 100,000 views are not worth the same everywhere. Two adjustments matter most:
- Niche. Finance and business audiences are worth roughly twice the baseline because advertisers bid more for them; entertainment and gaming audiences sit at around two-thirds or less.
- Audience country. A view from the US, UK, Germany or Australia is worth well over a mixed worldwide audience, while views from some high-population countries can fall to roughly a third of baseline.
Both are built into the calculators, so you do not have to hand-tune them: pick your niche and audience mix, and the result updates.
How to value your account in five minutes
- Pick your biggest platform's money calculator.
- Enter your monthly views or followers, your niche, and where your audience is concentrated.
- Read the monthly range — that low-to-high band is your "value" floor and ceiling from platform pay.
- Add a realistic number of sponsored posts a month at the follower-rate table above.
- Track it monthly. A rising number is the sign an account is genuinely growing in worth — views alone can lie.
If someone offers to "buy" the account, ask what number they are using. There is no exchange for accounts, so the only defensible valuation is the earnings one above — and a buyer's offer should beat it, not quietly undercut it.