Creator earnings
Social media money calculators
Find out what your audience is actually worth. Each calculator models the real payout mechanics of one platform — its revenue share, its eligibility rules, and the brand-deal rates creators your size are quoting — and adjusts for your niche and where your viewers live.
Free, no sign-up, and every calculation runs in your browser.
Pick your platform
YouTube YouTube Money Calculator $1.20 – $8.00 per 1,000 views Ad revenue at a 55% creator share, plus sponsored integrations priced per 1,000 views. TikTok TikTok Money Calculator $0.40 – $1.00 per 1,000 views Creator Rewards on 60-second-plus videos, plus brand deals priced off followers and engagement. Instagram Instagram Money Calculator $6 – $30 per 1,000 followers, per post No ad revenue share at all. Income is sponsored posts, Reels, affiliate links, and subscriptions. Facebook Facebook Money Calculator $0.30 – $4.00 per 1,000 views Content Monetization across Reels, video, and text posts. The most volatile RPM of any platform. YouTube Shorts YouTube Shorts Money Calculator $0.02 – $0.15 per 1,000 views A pooled revenue share after music licensing. A million views typically pays under $150. Twitch Twitch Money Calculator ~$2.50 net per Tier 1 sub Subscriptions, Bits at a cent each, and a modest CPM-based ad share. Vimeo Vimeo Money Calculator You keep ~87% of what you charge No ads anywhere. You sell access directly and Vimeo takes a 10% share. CPM & RPM CPM & RPM Calculator Convert between the two The arithmetic behind every calculator above. Views, CPM, revenue — solve for any one.
What each platform pays per 1,000 views
Direct platform payouts only — brand deals and affiliate income sit on top of every row below, and for most established creators they are the larger number.
| Platform | Per 1,000 views | How it pays | To qualify |
|---|---|---|---|
| YouTube (long-form) | $1.20 – $8.00 | 55% share of ad revenue | 1,000 subs + 4,000 watch hours |
| Twitch | $1.50 – $6.00 | Ad CPM, plus subs and Bits | 50 followers + 3 avg viewers |
| $0.30 – $4.00 | Content Monetization on qualifying views | Invitation + policy compliance | |
| TikTok | $0.40 – $1.00 | Creator Rewards on 60s+ videos | 10,000 followers + 100,000 views/30d |
| YouTube Shorts | $0.02 – $0.15 | Pooled share after music licensing | 1,000 subs + 10M Shorts views/90d |
| $0.00 | No ad revenue share — brand deals only | None | |
| Vimeo | $0.00 | No ads — you sell access directly | A paid Vimeo OTT plan |
Ranges are modelled from publicly reported creator RPMs and published rate cards. See our methodology for sources and assumptions.
The three ways creators get paid
Almost every creator income statement is some mix of the same three lines, and the mix shifts predictably as an account grows.
- 1. Platform revenue share
- The platform sells ads against your content and gives you a cut. Reliable, fully passive, and — outside YouTube long-form — usually smaller than creators expect.
- 2. Brand deals
- A company pays you directly to feature them. Priced off followers and engagement on short-form platforms, and off average views on YouTube. This is the largest line for most full-time creators.
- 3. Affiliate and direct sales
- Commission on products you recommend, or revenue from something you sell yourself. The slowest to build and the only one nobody can take away from you.
What moves your rate most
Two inputs explain most of the variance between creators with identical view counts.
- Your niche
- Advertisers in finance, insurance, real estate, and B2B software pay several times what advertisers in gaming, music, and comedy pay, because their customers are worth more. This alone can be a 3x swing in RPM.
- Where your audience lives
- A view from the United States, UK, or Australia is worth roughly four to five times a view from a Tier 4 advertising market. Two channels with a million views each can be a 5x apart on revenue for this reason alone.
- Engagement rate
- Barely affects ad revenue, but heavily affects what brands will pay. Check yours with the engagement rate calculator.
Frequently asked questions
- Which social media platform pays creators the most per view?
- YouTube long-form video pays the most per view by a wide margin — roughly $1.20 to $8.00 per 1,000 views, versus $0.40 to $1.00 on TikTok and $0.02 to $0.15 on YouTube Shorts. Instagram and Vimeo pay nothing per view at all, because neither shares ad revenue with creators.
- How much do social media creators actually earn?
- Across every platform, brand deals and affiliate income typically outweigh platform payouts once a creator passes roughly 100,000 monthly views. Platform revenue share is the predictable base; sponsorships are where the meaningful money is. Each calculator on this page models both.
- Why do earnings estimates vary so much between calculators?
- Because two variables swamp everything else: your content niche and where your audience lives. A finance channel with a US audience can earn ten times what a gaming channel with a Tier 4 audience earns on identical view counts. Calculators that ignore those two inputs are guessing.
- Are these creator earnings calculators free?
- Yes. Every calculator here is free, needs no sign-up, and runs entirely in your browser — your numbers are never sent to a server.
- How accurate are creator money calculators?
- They produce a modelled range, not a prediction. Real payouts move with seasonality, watch time, advertiser demand, and platform policy changes. Use the middle of the range for planning and the low end for any decision you cannot reverse.
Keep going
Check your engagement rate, track your follower growth, browse all 100+ free tools, or read the creator guides on our blog.