Facebook earnings
Facebook Money Calculator
Estimate what a Facebook account your size earns per month from Facebook Content Monetization, brand deals, and affiliate links.
Estimated monthly earnings
$888–$11,020
Most likely around $2,977 per month, or $35,723 per year.
Platform ad revenue
600,000 views at an effective RPM of $0.26–$3.40
$561
$153–$2,040
Brand deals
1 sponsored post per month at $195–$880 each
$391
$195–$880
Affiliate income
Estimated from click-through and conversion on your monthly views at a $15 average commission
$2,025
$540–$8,100
These are estimates, not guarantees. Creator payouts vary widely with watch time, seasonality, advertiser demand, and platform policy changes. Figures are modelled from publicly reported creator RPMs and published rate cards — see our methodology for how each band was derived. Nothing here is financial advice.
Quick answer
Facebook pays roughly $0.30 to $4.00 per 1,000 views through Content Monetization. Pages with mostly US and Western European viewers land near the top of that range.
Facebook Content Monetization earnings by views
| Views | Low ($0.30 RPM) | High ($4 RPM) |
|---|---|---|
| 10,000 | $3 | $40 |
| 100,000 | $30 | $400 |
| 500,000 | $150 | $2,000 |
| 1,000,000 | $300 | $4,000 |
| 10,000,000 | $3,000 | $40,000 |
About the Facebook Money Calculator
Facebook merged its separate creator payment schemes — in-stream ads, Reels bonuses, and performance bonuses — into a single Content Monetization program that pays on qualifying views across Reels, longer video, and even text posts. Payouts are more volatile than on any other major platform: the same page can see its RPM swing five times between months with no obvious change in content. Typical rates land between $0.30 and $4.00 per 1,000 views, with the low end reflecting the very large share of Facebook video views that come from Tier 3 and Tier 4 countries. Longer videos with genuine watch time earn far more than short viral clips, which is the inverse of what most creators assume when they arrive from TikTok. This calculator models the Content Monetization payout alongside brand deals priced off your follower count and affiliate income from your monthly reach.
What people use it for
- Estimate what your Facebook page earns before applying to Content Monetization
- Understand why your Facebook RPM swings so hard month to month
- Compare Facebook Reels income against TikTok and Instagram for the same clip
- Decide whether longer-form video is worth producing for Facebook
- Price a sponsored post on a Facebook page
Private by design
Everything you type here is processed inside your browser. Nothing is sent to a server, logged or stored, so it is safe to use with real numbers, drafts and anything you would not paste into a hosted tool.
Try these next
- Instagram Money Calculator Instagram doesn’t pay per view. Creators earn from sponsored posts, about $6–$30 per 1,000 followers. Enter your followers to price your posts free.
- TikTok Money Calculator TikTok Creator Rewards pays about $0.40–$1.00 per 1,000 qualified views on videos over a minute. Enter your views to estimate your TikTok earnings free.
- YouTube Money Calculator How much does YouTube pay? Most channels earn $1.20–$8 per 1,000 views. Enter your views, niche and audience country for a free earnings estimate.
- Engagement Rate Calculator Calculate your social media engagement rate instantly. Compare likes, comments, and shares against your follower count. Includes benchmark guide for Instagram, TikTok, X, Facebook, LinkedIn, and YouTube.
Browse every tool or read the creator guides.
Questions people ask
How much does Facebook pay per 1,000 views?
Typically $0.30 to $4.00 per 1,000 views through Content Monetization, though the range is wider than on any other platform. Pages with mostly US and Western European viewers land at the top of that band; pages with largely Tier 3 or Tier 4 audiences often sit below $0.50.
What are the requirements for Facebook Content Monetization?
You generally need a professional account or Page in an eligible country, compliance with Facebook's Partner Monetisation Policies and Content Monetisation Policies, and a minimum threshold of followers and recent views. Facebook has been moving eligible creators over by invitation, so requirements shift.
Do Facebook Reels pay more than Instagram Reels?
Usually yes, because Facebook pays a view-based share through Content Monetization while Instagram has no general revenue share at all. The same Reel cross-posted to both often earns a small payout on Facebook and nothing on Instagram.
Why is my Facebook RPM so low?
The most common cause is audience geography — Facebook video reaches heavily into markets where advertisers pay very little per impression. Short clips with low watch time are the second cause, since fewer ads can be served against them.
How many Facebook views do I need to make $1,000 a month?
At a typical $1.10 RPM, roughly 900,000 monthly views. At a strong $3.00 RPM with a US-heavy audience, around 330,000. Because Facebook rates move so much, plan against the low end of your own historical range rather than an average.
Can you still get paid for in-stream ads on Facebook?
In-stream ads now sit inside the unified Content Monetization program rather than operating as a separate scheme. Longer videos that can carry mid-roll placements still earn considerably more per view than short-form content.