Engagement Rate Calculator
Calculate your social media engagement rate. Benchmark against industry standards.
Quick answer
Engagement rate = (likes + comments + shares + saves) ÷ followers × 100. On Instagram, above 3% is good for accounts under 100,000 followers and above 6% is excellent.
About the Engagement Rate Calculator
Engagement rate is the most important metric for measuring how well your content resonates with your audience. This calculator uses the standard formula — (likes + comments + shares) ÷ followers × 100 — to give you a clear percentage you can track over time. Benchmark your performance against industry standards: 6%+ is excellent, 3–6% is good, 1–3% is average, and below 1% needs improvement. The tool supports Instagram, TikTok, X (Twitter), Facebook, LinkedIn, and YouTube so you can compare performance across all your channels in one place.
What people use it for
- Track Instagram engagement rate for brand deals
- Compare TikTok vs. Instagram performance side-by-side
- Report social media ROI to clients and stakeholders
- Benchmark your engagement against industry averages
- Test which content types drive the most engagement
Private by design
Everything you type here is processed inside your browser. Nothing is sent to a server, logged or stored, so it is safe to use with real numbers, drafts and anything you would not paste into a hosted tool.
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Questions people ask
How do I calculate engagement rate?
Add your likes, comments, and shares for a post, divide by your follower count, then multiply by 100. This tool does the math instantly as you type.
What is a good engagement rate in 2026?
In 2026, a good engagement rate is 3–6% on most platforms. Instagram averages 1–3% for most accounts, while TikTok can reach 4–8% for viral content. LinkedIn averages 2–5% for B2B content.
Does this work for all social media platforms?
Yes. The calculator works for Instagram, TikTok, X (Twitter), Facebook, LinkedIn, and YouTube. Each platform has different benchmark ranges you can compare against.
Should I use followers or reach in the calculation?
Use followers for a consistent baseline. Some marketers prefer reach (impressions), but follower-based engagement rate is the industry standard for comparing accounts of different sizes.