Twitch earnings
How Much Do Twitch Streamers Make? Income by Channel Size
The short answer: a streamer with 1,000 active subs makes about $2,495 a month from subscriptions alone, before Bits, ads and sponsors. Below a few hundred subs, most of the money comes from somewhere else.
Where the money comes from
Twitch income is four separate streams, and they behave very differently. Subscriptions are monthly and predictable. Bits are spiky. Ads barely register unless you have real concurrency. Sponsorships only exist once a brand can see your numbers.
| Stream | What you keep | When it matters |
|---|---|---|
| Subscriptions | 50% of $4.99 to you, or 70% on the first $100,000 for eligible Partners | The main one for most channels |
| Bits | $0.01 per Bit to you, whatever the viewer paid | Tips with a game-layer twist |
| Ads | About $1.50–$6 per 1,000 ad impressions | Small unless your concurrency is high |
| Sponsorships | About $8–$40 per 1,000 followers per deal | Usually the biggest step up once you have reach |
Subscriptions, by channel size
A Tier 1 sub costs the viewer $4.99 in the US. Under the standard split the streamer gets about half, roughly $2.49. Multiply that by active subs and you get the column below — and "active" is doing a lot of work in that sentence, because subs lapse every month unless someone renews.
| Active subs | Monthly, before tax |
|---|---|
| 10 | $25 |
| 50 | $125 |
| 100 | $250 |
| 250 | $624 |
| 500 | $1,248 |
| 1,000 | $2,495 |
| 5,000 | $12,475 |
| 10,000 | $24,950 |
These are gross numbers at the standard split. Partners on the 70/30 deal keep about $3.49 per sub, roughly 40% more, on the first $100,000 of subscription revenue. Regional pricing, taxes and currency all move the result too, which is why the figure a streamer quotes on stream rarely matches a table like this.
What adds to it
Bits are worth exactly one cent each to you, no matter what the viewer paid for them. A generous night of 25,000 Bits is $250. Ads pay per impression, around $1.50–$6 per 1,000, so a channel with low concurrency can run ads all evening and still make pocket money. Sponsorships are the step change: rate cards sit around $8–$40 per 1,000 followers per deal, which is why a channel with 50,000 followers can earn more from two deals a month than from its subs.
A realistic mid-size channel stacks them. 500 subs is about $1,248. Add 20,000 Bits a month ($200) and you are near $1,450 before ads and any sponsor. That is a real income for someone streaming most evenings, and it is also nowhere near what the sub count alone suggests once you subtract the hours.
The honest part: most channels earn very little
Watching Twitch is free. Subscribing is a choice a viewer makes every month, and only a small share of any audience makes it. That gap is why a channel can pull a few hundred viewers a night and still make less than a part-time job — and why the channels at the top of these tables are a tiny minority.
The other trap is thinking viewers and subscribers move together. They do not. 100 regulars who subscribe are worth more than 1,000 people who watch once, and the channels that grow income fastest are usually the ones converting an existing audience rather than chasing a bigger one.
What actually raises the number
- Make subbing worth something. Emotes, sub-only chat, a monthly perk. People subscribe to belong, not to donate.
- Turn clips into discovery. Raids and clips bring new viewers; your stream keeps the ones who already found you.
- Run a subathon or a milestone push. Concentrated asks convert better than a permanent "please sub" in the corner.
- Price sponsors properly. Most small streamers undercharge badly. Use a real rate rather than the first number a brand offers.
Put your own numbers in the Twitch money calculator to see the total, or read what a sub is worth and what ads pay for the detail behind each line.